The author of this article is looking at it through the lens of wanting to get consumers to buy it. He spends a very large part of the post talking about consum

The author of this article is looking at it through the lens of wanting to get consumers to buy it. He spends a very large part of the post talking about consumer sentiment and willingness to pay for different use-cases, including why the current generation headsets (including Apple's) are not quite there yet for daily productivity.