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Apple has a history to sticking with things like this. Watch and HomePod were both seen as over-priced and sold poorly the first iterations. Apple leadership ha
by bradly 3y ago
Apple has a history to sticking with things like this. Watch and HomePod were both seen as over-priced and sold poorly the first iterations. Apple leadership had the confidence to see through those initial versions. This was part of the internal culture during my time at Apple.
- noneeeed 3y agoWatch is my go-to comparison for the Vision Pro. That took several generations before people started to buy in large numbers.
- dmarcos 3y agoFitness trackers (Fitbit), traditional and sport watches (with GPS) were popular categories when Apple Watch launched. Apple Vision Pro is a different beast because AR/VR don’t have product-market fit yet besides a few game genres that Apple doesn’t care about. Apple is good at improving existing product categories less so at finding product-market fit that usually outsources to others.
- wolverine876 3y ago> This was part of the internal culture during my time at Apple. From a management perspective, how do they handle the people side of that - keeping good people on the team and keeping them motivated to do something extraordinary? People don't like spending time on unsuccessful projects and don't want their names associated with them, and don't want to work extra hard on something that won't come to fruition. Maybe Apple management has enough internal reputation that employees are willing to take that risk (but even Apple management has flops - the car seeming to be a recent example). But that doesn't feel like a sufficient explanation to me.
- euroderf 3y agoSo basically they have the patience, the cash stockpile, and the management culture to support large multi-year product field testing with non-employees.
- bradly 3y agoYou don't know if Apple sees them as failures. We weren't building to v1. We were building a long lived product. We knew that. We understood our vision and that it might take years to see that through. I don't think anyone would be ashamed to have Apple Watch or HomePod on their resume.
- wolverine876 3y agoClearly you are right and they were right, but that's hindsight. Getting people to see that in forseight when they aren't seeing results, they won't for years, and it's all uncertain that it all won't be a waste of time, and it's frustrating and they have other, more certain offers - that's difficult leadership and management, and I wonder how Apple does it.
- bradly 3y agoBut we were getting the results we expected, just not what articles and blog posts expected. I learned very quickly that most things I read regarding projects I had knowledge of were wildly inaccurate.