India's online trading environment was crazy far behind in the 2000s/early 2010s, and Zerodha grew quickly because of first mover advantage. While stuff they br

India's online trading environment was crazy far behind in the 2000s/early 2010s, and Zerodha grew quickly because of first mover advantage. While stuff they bragged about when the post was written (small team, simple architecture, no product/finance experts) may have initially helped, today they have a terrible reputation for having a buggy app, lack of basic features and no customer support. Other startups like Groww and established banks have now caught up and some of them have surpassed Zerodha in terms of users and trading volume.