I am not American so I am not sure how this works there (I forgot since the last time I was in a US store) but would that mean that the expectation is to have f

I am not American so I am not sure how this works there (I forgot since the last time I was in a US store) but would that mean that the expectation is to have food labeled as "chocolate bar" or "cereals" without the name of the company? In Europe we only have food that has a company label, except for vegetables/fruit and, in some stores, self-service stuff that you pour into bags (rice, peanuts, ...)