He is a well known proponent of the technique: https://en.wikipedia.org/wiki/Dead_cat_strategy https://en.wikipedia.org/wiki/Dead_cat_strategy > There is one t

He is a well known proponent of the technique: https://en.wikipedia.org/wiki/Dead_cat_strategy https://en.wikipedia.org/wiki/Dead_cat_strategy > There is one thing that is absolutely certain about throwing a dead cat on the dining room table – and I don’t mean that people will be outraged, alarmed, disgusted. That is true, but irrelevant. The key point, says my Australian friend, is that everyone will shout, ‘Jeez, mate, there’s a dead cat on the table!’ In other words, they will be talking about the dead cat – the thing you want them to talk about – and they will not be talking about the issue that has been causing you so much grief. - Boris Johnson