And it's not only sofas. People still conflate price with quality, and this is massively exploited. You can see that from the number of "small brand" insta-ent

And it's not only sofas. People still conflate price with quality, and this is massively exploited. You can see that from the number of "small brand" insta-entrepreneurs. People will readily shell $80 for the latest trendy item they saw in a sponsored insta-ad, believing they're buying a branded product. In reality, it's the same $20-$30 item sold on TEMU, with a brand name slapped on it.