I found that odd myself--the implication is that said entrepreneur needs non-trivial programming done in order to make an idea succeed, and that's something you

I found that odd myself--the implication is that said entrepreneur needs non-trivial programming done in order to make an idea succeed, and that's something you can just pick up in a couple of weekends? If you can pick it up (with zero initial programming experience) in a couple of weeks with some Googling, then you really don't need much serious programming involvement. Sure, there are people smart enough to just start from zero and ramp all the way up to "competent programmer" while working on their pet project full-time, but I don't think that's the best advice for everybody thinking about doing a tech startup.