> “It’s a challenging consumer environment,” said Ian Borden, McDonald’s CFO, noting that many consumers are trying to manage inflation, higher interest rates a

> “It’s a challenging consumer environment,” said Ian Borden, McDonald’s CFO, noting that many consumers are trying to manage inflation, higher interest rates and dwindling savings. I don't work in the fast food industry, but I'd have to guess the extremely large price increases are responsible for creating a "challenging consumer environment". The challenge comes from nobody wanting to pay that much for the equivalent of things they can pull out of a garbage dumpster for free. Might as well buy food if you're going to pay prices like that. My last visit to a McDonald's was quite a while ago. The McRib was back, so I thought I'd grab one. A meal was $11 or something like that. I left and ate lunch at home.