3 ms·

> yet another one of Microsoft’s typical product naming crapshoots. Well said. I haven't seen any company as terrible as Microsoft at naming things. Anyone kno

• studmuffin650 3y ago
  AWS is putting up good fight
• salynchnew 3y ago
  Naming things is hard. At a previous employer, I saw several cool-ish open source projects instantly doomed to obscurity by picking a name that either completely duplicated the name of an existing OSS project or were guaranteed to have terrible SEO for another reason. However, Microsoft seems to have a unique crossover of fragmented business units and centralized marketing. That's why you end up with Azure -> Subproject -> Actual Product/Service word soup. Perviously, they did this with the Windows Live brand from 2005-2012, and "Xbox" for a wide range of gaming projects (many of which were on PC).
  • thomasjudge 3y ago
    related, Microsoft on Microsoft marketing: https://www.youtube.com/watch?v=EUXnJraKM3k https://www.youtube.com/watch?v=EUXnJraKM3k
• r-bar 3y ago
  The committee wanted Cosmos, Azure, and Postgres all in the name and wouldn't compromise.