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If you rank major social media websites by click fraud, reddit is typically in the 1st or 2nd spot in any given month. Best of luck to anyone that buys their s

If you rank major social media websites by click fraud, reddit is typically in the 1st or 2nd spot in any given month. Best of luck to anyone that buys their stock.

somedude895 3y ago
Can you provide some sources for that? We‘ve tried Reddit and the traffic was useless.
Marsymars 3y ago
> If you rank major social media websites by click fraud, reddit is typically in the 1st or 2nd spot in any given month. What do you mean by this? (Thanks in advance - I get click fraud in general, I'm just not clear on who is clicking on what is this case.)
- rybosworld 3y ago
  There are orgs that specialize in detecting click fraud as a service. They will offer research on what sites are the worst offenders in terms of click fraud. Reddit typically ranks at the top. Tik Tok is also very high. Click fraud just means that someone deliberately clicked on an ad with no intention of engagement. This could be a bot network trying to fake engagement, a competitor trying to cost you money, or the advertising network might just be making up numbers altogether. For instance, imagine you post an ad on google search. You enter keywords or phrases you want your ad to show up for. Every time someone searches your keywords, there is a chance your ad will be displayed to them. Among other things, Google will report to you how many users viewed your ad and how many clicked on it. Every time someone clicks on your ad, you'll be charged by google according to whatever you bid on the keyword. This cost-per-click (CPC) can be as high as $50 for a keyword like "insurance" or as low as $0.01 for a word that no one else is advertising against. You can see how a bad actor could abuse this by spam clicking on ads.
  - SteveNuts 3y ago
    Has Reddit called any of those out as risks in their IPO Documentation?
    - banana_giraffe 3y ago
      Yes: > If we fail to detect attempts to manipulate our platform, including fraudulent activity within our advertising systems, Redditors and our advertisers could lose confidence in us, thereby damaging our reputation and deterring usage of our products and services. To my reading, the rest of it describes it as a problem they need to keep solving, not one that's as broken as I understand it to be, as an outsider.
itsoktocry 3y ago
>Best of luck to anyone that buys their stock Also the fact that everything that will make reddit a "good business" is antithetical to the community. I mean, how does reddit grow at this point? Who is going to start using it?
acfou 3y ago
It won't be different from any of the other silicon valley companies that went public based on numbers inflated by click fraud, but it may be one of the few that gets caught for it.

If you rank major social media websites by click fraud, reddit is typically in the 1st or 2nd spot in any given month. Best of luck to anyone that buys their stock.

somedude895 3y ago

Can you provide some sources for that? We‘ve tried Reddit and the traffic was useless.

Marsymars 3y ago

> If you rank major social media websites by click fraud, reddit is typically in the 1st or 2nd spot in any given month. What do you mean by this? (Thanks in advance - I get click fraud in general, I'm just not clear on who is clicking on what is this case.)

rybosworld 3y ago
There are orgs that specialize in detecting click fraud as a service. They will offer research on what sites are the worst offenders in terms of click fraud. Reddit typically ranks at the top. Tik Tok is also very high. Click fraud just means that someone deliberately clicked on an ad with no intention of engagement. This could be a bot network trying to fake engagement, a competitor trying to cost you money, or the advertising network might just be making up numbers altogether. For instance, imagine you post an ad on google search. You enter keywords or phrases you want your ad to show up for. Every time someone searches your keywords, there is a chance your ad will be displayed to them. Among other things, Google will report to you how many users viewed your ad and how many clicked on it. Every time someone clicks on your ad, you'll be charged by google according to whatever you bid on the keyword. This cost-per-click (CPC) can be as high as $50 for a keyword like "insurance" or as low as $0.01 for a word that no one else is advertising against. You can see how a bad actor could abuse this by spam clicking on ads.
- SteveNuts 3y ago
  Has Reddit called any of those out as risks in their IPO Documentation?
  - banana_giraffe 3y ago
    Yes: > If we fail to detect attempts to manipulate our platform, including fraudulent activity within our advertising systems, Redditors and our advertisers could lose confidence in us, thereby damaging our reputation and deterring usage of our products and services. To my reading, the rest of it describes it as a problem they need to keep solving, not one that's as broken as I understand it to be, as an outsider.

itsoktocry 3y ago

>Best of luck to anyone that buys their stock Also the fact that everything that will make reddit a "good business" is antithetical to the community. I mean, how does reddit grow at this point? Who is going to start using it?

acfou 3y ago

It won't be different from any of the other silicon valley companies that went public based on numbers inflated by click fraud, but it may be one of the few that gets caught for it.