Just curious why the marketplace of ideas won't solve this? If people don't want to be influenced or want to avoid it, won't they? Or if a competitor wants to d

Just curious why the marketplace of ideas won't solve this? If people don't want to be influenced or want to avoid it, won't they? Or if a competitor wants to deliver a more engaging product, shouldn't consumer choice result in the best possible outcome? This has a feeling of paternalism that rubs me the wrong way. I'd be happy to hear of a case where large scale paternalism worked out, but so far it seems like paternalism is a failed ideology whose proponents continue to not realize that, "just one more try; it will work." What I'm hearing is an argument for cultural-Sakokuism and I have to remind the reader that it never works.