> Through some clever promotion on Ben’s part, we managed to get hundreds of students to use it in just a couple of days At the end of the day, marketing is ju

> Through some clever promotion on Ben’s part, we managed to get hundreds of students to use it in just a couple of days At the end of the day, marketing is just as important (or more), than the tech we build I won a hackathon this way too. We were the only ones who brought a printer to the event, we printed maybe 100 posters of our app with a QR code to use it, then we put the posters up all over the venue By the time to pitch came, we not only had a working proof of concept, we also had the data we collected from all the people who had already used it, so we were able to show traction in barely more than 24hrs We also spent at least 4hrs creating and rehearsing the pitch