For the technically inclined yes, but sites like Geocities, MySpace, etc. brought it to the masses, then were killed off by Facebook. I remember seeing several

For the technically inclined yes, but sites like Geocities, MySpace, etc. brought it to the masses, then were killed off by Facebook. I remember seeing several articles from bloggers (with their own websites) saying they were moving their blogs to a social media site (often the now dead Google+) to relieve the headache of managing the site, moderating comments, etc. Using someone else's platform is seen as easier.