As someone who has been watching Chainguard since they were "spun out" of Google, they started out trying to be the defacto container supply chain security comp

As someone who has been watching Chainguard since they were "spun out" of Google, they started out trying to be the defacto container supply chain security company, realized everyone else was already doing that and well ahead of them, and have done a few pivots trying to find PMF. I think they've found more success being consultants, which is probably not what they hoped for.