I think that one element is that people like that are encouraging protest so they can sell more books. This is a strategy that was employed for real, as explai

I think that one element is that people like that are encouraging protest so they can sell more books. This is a strategy that was employed for real, as explained by this person who did it: https://observer.com/2017/02/i-helped-create-the-milo-trolling-playbook-you-should-stop-playing-right-into-it/ https://observer.com/2017/02/i-helped-create-the-milo-trolli... They organised the event, and then organised a protest against the event.