Cal Newport talks about a middle level: - Write for yourself - Write for editing - Write for the audience He recommends writing for editing, for an editor t

Cal Newport talks about a middle level: - Write for yourself - Write for editing - Write for the audience He recommends writing for editing, for an editor to approve or reject, as a strategy to improve one’s writing. Writing for yourself has value in exploring and clarifying one’s thinking. Writing for editing has value, for the approval of an expert, as opposed to the approval of an audience. The distinction being, these all have a different kind of value, and the order matters. When you do the first two, the last one takes care of itself. But if you write for the audience first, it often feels generic, bland “content marketing”.