3 ms·
It absolutely trades salience for verbosity. If it can be boiled down to " 2ndscreen-attention arms race leads to lowest common denominator content replacing c
by basch 3y ago
It absolutely trades salience for verbosity. If it can be boiled down to " 2ndscreen-attention arms race leads to lowest common denominator content replacing controversial art." Streamers have incentive to produce attentiontainment that vaguely appeals to many, as opposed to thrilling a niche few (who themselves dont have clout or sway of the masses.)
Part of drumming pop acclaim now is putting effort towards generating the right kind of social media controversy; creating shows that pit factions against each other in a debate that forces the uninitiated to peak into what all the hubbub is about; instead of creating shows that advance the form but sacrifice universiality. Something too unfamiliar, inventive, and out there, will take too long to get recognized. Streamers need to capture todays attention today.
So what is the solution? If I were designing the antidote, it would be to emulate book clubs. With all the data they have on individuals and demographics, "rerelease" shows on a weekly trickle, to new generations. Figure out a way to better promote the best of archives, instead of refilming the old drivel nearly identically, but worse. Get better at generating press cycles about the best of. Catholic church repeats the same curriculum on a cycle, why not netflix?