4 ms·

Ask HN: What do you recommend for SaaS broadcast emails?

8 points by sph 3y ago

I have been using SMTP2GO for transactional emails for my business and I have been surprised most transactional APIs do not deal with broadcast emails (not marketing, but important stuff like price or ToS updates) and I was wondering what other SaaS businesses use. I also checked Postmark, which has the same problem. I am happy with SMTP2GO, so I am only looking for something to send bulk mostly non-marketing emails (though I might use this for a future newsletter too), that can import a CSV of emails, and comes with a rich text editor. Any recommendation with generous free plans? I have about 200 users right now.

joshxyz 3y ago
two stand out for me. - https://postmarkapp.com/ https://postmarkapp.com/ - https://resend.com/ https://resend.com/
- zenorocha 3y ago
  thanks for the shoutout josh!
- sph 3y ago
  I would've used Postmark if they had a CMS editor. I didn't want to create a custom script to send a one-off broadcast email. I decided to go with Brevo (because I had an account with them when they were still called Sendinblue)
zenorocha 3y ago
Resend founder here. Besides the ability to send transactional emais, we also have the concept of Broadcasts to send emails just like what you described. More about here it: https://resend.com/blog/send-marketing-emails-with-resend-broadcasts https://resend.com/blog/send-marketing-emails-with-resend-br...
DavorDK 3y ago
We use Mailcoach. There is a version where you pay once for the tech, but you then need to set everything by yourself. It's great if you have the time to set it up properly.
- sph 3y ago
  I do like the idea of privacy-first. I hate mailing lists but I know they have their place. I used Brevo to announce the end of free beta to my users, and to my horror, all the links I inserted in the email body had been turned into tracking links. I won't be using Brevo anymore, that's for certain. Bonus point for Mailcoach being a EU company - I try to favour EU services for my app, because GDPR and to support our budding tech industry. Nothing against the American entrepreneurial spirit!
rozenmd 3y ago
I use Postmark (https://postmarkapp.com/ https://postmarkapp.com/) for transactional emails OnlineOrNot has an email-only auth option, and it was the only provider I found that could actually deliver emails in a second or so (rather than minutes)