It's virtually impossible to make AdWords work for their business model, and if it were not impossible it would require someone intelligent to implement, and un

It's virtually impossible to make AdWords work for their business model, and if it were not impossible it would require someone intelligent to implement, and unlike game developers SEM specialists expect to get paid on a regular basis. This is largely a function of the unit economics of indie games being terrible compared to e.g. the unit economics of a free to play MMORPG.