Why, we could even publish our own individual "official hours". Those of us who stay up late and go to work later (referencing solar visibility) could publish

Why, we could even publish our own individual "official hours". Those of us who stay up late and go to work later (referencing solar visibility) could publish later hours, and those of us who rise before the sun and retire shortly after dark can publish those hours. Eight billion time zones, all available at a glance, with their contact info — Yay! (I'm not sure myself if this is real or sarcasm, but if it was all UTC, it sure would be one good convenience for caller and callee)