The good part about this is that it's much easier for a new author to build a following. Anecdotally, I have a good friend who had her first book published abo

The good part about this is that it's much easier for a new author to build a following. Anecdotally, I have a good friend who had her first book published about a year ago. In the meantime she's published another full length book and about 5 novellas. They have come out through a range of publishers, from small e-pubs up to big, well-known houses. She makes incredible use of social media, and has recently seen her books starting to climb into top 100 lists on Amazon.