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Point seems rather clear to me: yt was about making ‘fun content’, now it is about maximizing clicks and views. Of course we can argue what is fun content, but

Point seems rather clear to me: yt was about making ‘fun content’, now it is about maximizing clicks and views. Of course we can argue what is fun content, but it’s the same complaint as what with the internet as a whole: click-bait vs real content. Speaking to YT, many creators i watch needs to be prefaced with please like and comment, because these long videos are algorithm poison.

fooker 3y ago
>yt was about making ‘fun content’ yt was about selling ads on fun content. With shorts/reels/tiktoks, long form fun content no longer works. But that is not the point made in this article, at all.
- johnnyanmac 3y ago
  >With shorts/reels/tiktoks, long form fun content no longer works. Yes, and no. It's weird. YT very much does want creators to make shorts. They take a bigger cut after all, and it's the big trend. But the traditional algorithms (from what I hear from creator who talk about the topic) hasn't changed too radically. The 8 minute target point is still a factor and longform videos still seem to be rewarded. I imagine YT is just trying to hit on multiple fronts. Shorts are for the Tiktok crowd while the normal videos are still tailored towards people who come to YT to get more substantial content. >But that is not the point made in this article, at all. The article directly mentions your point though: >So far, much of what’s been heralded in YouTube’s era of MrBeast sounds bleak, but the next era might already be upon us. If the old YouTube was Instagram, the new YouTube will be more like TikTok. That manifests in literal ways, with the company putting much of its energy into “shorts,” but also figuratively, beyond structural elements. TikTok’s strength lies in its ability to surface videos from everyday users to an enormous audience, and it’s so good at doing this that people talk about its algorithm in mystical terms.

fooker 3y ago

>yt was about making ‘fun content’ yt was about selling ads on fun content. With shorts/reels/tiktoks, long form fun content no longer works. But that is not the point made in this article, at all.

johnnyanmac 3y ago
>With shorts/reels/tiktoks, long form fun content no longer works. Yes, and no. It's weird. YT very much does want creators to make shorts. They take a bigger cut after all, and it's the big trend. But the traditional algorithms (from what I hear from creator who talk about the topic) hasn't changed too radically. The 8 minute target point is still a factor and longform videos still seem to be rewarded. I imagine YT is just trying to hit on multiple fronts. Shorts are for the Tiktok crowd while the normal videos are still tailored towards people who come to YT to get more substantial content. >But that is not the point made in this article, at all. The article directly mentions your point though: >So far, much of what’s been heralded in YouTube’s era of MrBeast sounds bleak, but the next era might already be upon us. If the old YouTube was Instagram, the new YouTube will be more like TikTok. That manifests in literal ways, with the company putting much of its energy into “shorts,” but also figuratively, beyond structural elements. TikTok’s strength lies in its ability to surface videos from everyday users to an enormous audience, and it’s so good at doing this that people talk about its algorithm in mystical terms.