3 ms·
It really doesn’t make sense to lay out a lot of capital costs to outfit the cars for features, while driving the customer payments for that capital down by ask
by dv_dt 3y ago
It really doesn’t make sense to lay out a lot of capital costs to outfit the cars for features, while driving the customer payments for that capital down by asking for subscriptions.
Or maybe you baseline the price higher so it doesn’t matter if only 50% of the customer base pays, but now you’re putting yourself at a price disadvantage vs competitors so don’t put partially utilized cost components on their cars.
- gnicholas 3y agoSounds like it's all software, so no marginal cost of installation: > add-ons like adaptive cruise control or Apple CarPlay and Android Auto
- dv_dt 3y agoI guess I was thinking of seat warmers that had been reported earlier. And adapative cruise usually needs at least some extra ranging sensors.
- gnicholas 3y agoI wondered if the sensors are already there for emergency braking or other safety features. I'm just glad you can buy adaptive cruise on its own. I remember seeing a vehicle recently that you couldn't even get adaptive cruise unless you paid $8k to upgrade to a higher trim level.