I feel like that sometimes too, and I get especially annoyed when I think it is being done to to make me scroll through more ad impressions. I don't think that

I feel like that sometimes too, and I get especially annoyed when I think it is being done to to make me scroll through more ad impressions. I don't think that is the case with this one though. Writers are creative, and they want people to enjoy their writing on a level that is more than just digesting the pertinent facts. My guess is that this author thought they'd whet our appetite enough that we'd want to read the rest of the article. The rest of the article IS interesting but IMO kind of a non-sequitur to the main premise and to your point, gets in the way.