A theory I've been entertaining lately is that the raw engineering of the weather forecasts has indeed gotten better, but it has been offset by the clickbait-dr

A theory I've been entertaining lately is that the raw engineering of the weather forecasts has indeed gotten better, but it has been offset by the clickbait-driven need for weather forecasts to declare everything to be the Worst Thing Ever, Click Here To Not Die. Snow storms that would have in my youth been a medium experience hardly worthy of note get their own names and days of breathless pre-coverage from the weather channels nowadays. The net is the improved raw accuracy of the weather forecast is offset by the difficulty of reversing the clickbait layer slathered on top.