4 ms·
What does video not be in the future mean? In social media tiktok and reels are everywhere?
by tayo42 3y ago
What does video not be in the future mean? In social media tiktok and reels are everywhere?
- michaelt 3y agoThere are reports [1] that a bunch of companies like "College Humor" were convinced to switch to producing native video for facebook (instead of directing users to their own sites) on the basis of bullshit metrics from facebook, and had an extremely bad time as a result, with some companies going bankrupt. Something like counting an autoplaying video that ran for 3 seconds as a 'view' IIRC [1] https://twitter.com/adamconover/status/1183209875859333120 https://twitter.com/adamconover/status/1183209875859333120
- scubbo 3y agoThankfully, Dropout (a spin-off of College Humor) is alive and well, and producing some of the best D&D Actual Play series as well as other non-D&D comedy shows. One of the entertainment services that I happily pay for because I want to support what they're doing.
- neon_electro 3y agoThey are referring to Facebook/Meta’s 2015 “pivot to video”, speculating there may be a similar thing happening more recently with AI. https://en.wikipedia.org/wiki/Pivot_to_video https://en.wikipedia.org/wiki/Pivot_to_video
- tayo42 3y agoInteresting thanks! Feels like in hind sight, maybe they were just to early to it.
- neuronexmachina 3y agoTIL. Reading up on it a little, I'm surprised the class-action settlement was just $40M: https://www.videoadvertisingsettlement.com/ https://www.videoadvertisingsettlement.com/