4 ms·
It already paid off. When the world moved from determinisic to probablistic ad modeling. That's why their numbers are so good right now compared to every other
by motoxpro 3y ago
It already paid off. When the world moved from determinisic to probablistic ad modeling. That's why their numbers are so good right now compared to every other advertiser
- blitzar 3y agoIt already paid off. FB stonk price is up lots.
- althea_tx 3y agoCan you explain more about this?
- sangnoir 3y agoApple turned off a lot of "signals" used by advertisers for precisely targeted ads via persistent user-beacons. Facebook ad placement quality (and revenue) cratered in the immediate aftermath. Meta has since gotten better at it- likely with lots of AI-assistance and their revenue numbers reflect this. The targeting is now likely probabilistic in that the advertiser now makes educated guesses on the best ads to serve based on limited or non-existent identity information. So the AI efforts would have paid back by way of higher revenues.