5 ms·
You have to define what an influencer is first. Is it a rando on Instagram with many followers? A well known Youtube content creator in a niche you're passionat
by sph 3y ago
You have to define what an influencer is first. Is it a rando on Instagram with many followers? A well known Youtube content creator in a niche you're passionate about? A Twitch streamer you watch 12 hours a day and have a parasocial relationship with?
If I like bikes, for example, and my favourite biking content creator raves about a brand (an unpaid review), does this count as being influenced by... an influencer?
Is it as bad as being convinced by a drive-by Google Ad? It is still advertisement either way, just that an influencer is a person instead of being a company hiding being Adwords, and there is a chance the influencer genuinely likes the product, and is not trying to sell you anything.
- eesmith 3y agoBack in the 1980s my mother would listen to Bruce Williams, who provided financial advice on his nation-wide talk radio show. Did that make him an influencer? I'm certain many listeners were influenced by him, to a greater or lesser extent. I learned the term "mortgage points" from him.