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Why is this interesting? Brands have used celebrity endorsements forever because it works. Influencers are just a new kind of famous people.
by fallingknife 3y ago
Why is this interesting? Brands have used celebrity endorsements forever because it works. Influencers are just a new kind of famous people.
- 23B1 3y agoCelebrity influence is newsworthy in this context because an entire generation's financial decisions and literacy can impact that society's future in significant ways - for better or for worse.
- sph 3y agoNot worse than any other type of ads.
- vandahm 3y agoNot necessarily worse, but different. I think that's what makes this newsworthy.
- 23B1 3y agoI never said better or worse. Policy-shaping influence is not anywhere close to 'buy these sneakers' influence in terms of potential impact. If an entire generation believes they're entitled to, say, government-supported retirement as a result of media influence, that can shape an entire country's economic prospects.
- 0cf8612b2e1e 3y agoNow I am really curious to know how many billions are spent annually on “traditional” celebrity endorsements. When Ben Aflek tries to sell me doughnuts, how much is he getting for that?
- dukeyukey 3y agoApparently $10 million - https://www.dailymail.co.uk/tvshowbiz/article-13066587/Ben-Affleck-10-million-Super-Bowl-ad-Dunkin.html https://www.dailymail.co.uk/tvshowbiz/article-13066587/Ben-A...