4 ms·
The amplification of Apple's prestige brand status and it's influence on conspicuous consumption is a function of Apple's marketing and branding efforts and not
by ecocentrik 3y ago
The amplification of Apple's prestige brand status and it's influence on conspicuous consumption is a function of Apple's marketing and branding efforts and not related to any IP they developed.
Sorry to break it to you but most people who can't afford the latest iPhone find alternatives that fit their budgets with very little emotional distress. It's only individuals that feel the desperation to gain the approval of peer groups that discriminate based on middle class luxury prestige brand markers that experience any kind of emotional distress from not being able to display those brands on their person.
- resource_waste 3y ago>It's only individuals that feel the desperation to gain the approval of peer groups that discriminate based on middle class luxury prestige brand markers that experience any kind of emotional distress from not being able to display those brands on their person. They don't matter? Why do their brains and neurotransmitters mean less than others?
- ecocentrik 3y agoCan a person be a victim to their own decisions? I think you really want to blame marketing tactics for excess stress but somehow got hung up on the product being sold. The product could really be anything. Marketing is used to focus the social pressure around the product/brand. IP might give companies like Apple a competitive advantage to build their brand but it is not the thing causing your stress.