Microsoft also did try to push their closed platform with the windows store (win7 days I think). It is the whole reason Steam OS and Steam Deck exists today. It

Microsoft also did try to push their closed platform with the windows store (win7 days I think). It is the whole reason Steam OS and Steam Deck exists today. It just didn't catch on. Nintendo/Sega/Sony did essentially do the same thing in the 90s that Apple does today with cartridges and CDs in their consoles. I guess Microsoft just didn't have enough leverage to push a closed platform (considering previous non-IBM PC platforms were also open) in the 90s (licensed boxed software) or in the 2010s (windows store).