Usually you don't know what is the experience before buying. Most people buy expensive things primarily out of network effect and or influence by marketing and

Usually you don't know what is the experience before buying. Most people buy expensive things primarily out of network effect and or influence by marketing and person of relevance. And I don't mean this as to diminish iphones usage experience or capabilities. It is the same for people buying one of those über expensive Samsung folding phones, cars, clothing or the latest Thermomix.