As an Android user, yes Samsung has the superior HW like display and stuff, but Apple leads on SW, simplicity and ecosystem. If you already own a Mac computer t

As an Android user, yes Samsung has the superior HW like display and stuff, but Apple leads on SW, simplicity and ecosystem. If you already own a Mac computer then the choice is a slam dunk in favor of buying an Apple phone as well. There's no 1:1 equivalent ecosystem for PC/Android even though apps that replicate certain functions of the ecosystem exist: KDE Connect, Microsoft PhoneLink, Samsung whatever, they can never match what Apple does since neither of them owns the full SW & HW stack across phones and laptops plus the adjacent services like Music, video streaming, etc. Then there's the network lock-in effect of iMessage, in the US at least. Samsung's HW and Android implementation and skin, is in many ways superior to Google's Pixel but the overall packaged is hammered thanks to their bloat trying to replace Google's apps with their own offers to replicate Apple's ecosystem but with Samsung apps instead of Google and it ends up with a confusing duplicate mess. Observe: Google Chrome and Samsung Browser, Google Wallet and Samsung Pay, Google Keep and Samsung Notes, Google Drive and Samsung Cloud, Gmail and Samsung Mail, Google Photos and Samsung Gallery, etc. Oh, and the "best" part is, the functionality of certain Samsung apps like Pay is region locked for some reason, so in some EU countries like Germany you can end up with Pay refusing to work if you didn't buy it locally(even though this is the EU so region shouldn't matter). So if you buy your Samsung phone online from some small retailer running a sale you need to make sure the retailer is selling the right SKU for your region otherwise you can end up with Pay refusing to work with some obscure error. Thanks Samsung, great UX. The EU should look into this and maybe fine them as well.