This is probably BS pseudo-science but I read a book years ago that talked about the four primary types of shoppers: 1. Tightwads - spend as little as possible

This is probably BS pseudo-science but I read a book years ago that talked about the four primary types of shoppers: 1. Tightwads - spend as little as possible (maximize savings) 2. Spendthrifts - spend everything they have (maximize pleasure) 3. Optimizers - who want the best deal possible (money for value) 4. Satisfiers - who set a bar then pick the first option that meets it (minimize decision time) You see these behaviors in all sorts of decision-making processes as well, so if the hiring manager is a Satisfier type and the first person who walks through the door is great, they'll likely hire them. If the hiring manager is a tightwad or an optimizer though they'll almost certainly force many candidate through to collect data before making a decision and that first candidate has little chance unless they're truly exceptional.