Maybe it's more like recycling. Overall, there's probably a net positive in recycling in awareness alone, regardless of how much "recycled" material just goes

Maybe it's more like recycling. Overall, there's probably a net positive in recycling in awareness alone, regardless of how much "recycled" material just goes to landfills. And it's a way to signal socially to find like-minded people for a "safe" work environment. Instead of trying to avoid "toxic" workplaces, it's some kind of positive attribute to seek out.