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"Cap your spend." How do you go about doing that? Just decide on an amount upfront manually watch the balance? I didn't see any function to cap the total lif
by bgp 14y ago
"Cap your spend."
How do you go about doing that? Just decide on an amount upfront manually watch the balance? I didn't see any function to cap the total lifetime spend on a campaign or stop it once it hit a certain level.
- Danieru 14y agoYou can cap the daily spend for an ad and adwords will keep things below that.
- bgp 14y agoYeah I do see the daily cap, but still no lifetime. Curious how people manage lifetime caps.
- rwmj 14y agoYes, although there's a trap here (or used to be, don't know if it's fixed): the spend starts at midnight and goes through to whenever it runs out, so you end up only advertising in the mornings.
- hornbaker 14y agoAdWords has an option now to distribute your daily budget evenly throughout the day.