"Verify that there is a business to scale first. Scaling is one of those good problems to have. It’s also a very different problem than you have at the beginnin

"Verify that there is a business to scale first. Scaling is one of those good problems to have. It’s also a very different problem than you have at the beginning." I think that your final line sums up the approach nicely. Speaking to your customers will tell you more about their needs and likely help you build a better Adword campaign.