> They were a modest hit, with about 100 to 150 sold each day, until a TikTok influencer got wind of them in February 2024. Ever since, Louvard has been working

> They were a modest hit, with about 100 to 150 sold each day, until a TikTok influencer got wind of them in February 2024. Ever since, Louvard has been working overtime to keep up with the demand, fashioning 1,500 crookies a day – and 2,000 on Saturdays. > If the crookie has proven so popular, it's not just down to the power of social media. Yeah right. As surprising as it may be, Parisians are not immune to stupid culinary trends.