Just did some napkin math for this site (please bare with me, there are a few assumptions based off the figures I could actually find) They say they have 50k u

Just did some napkin math for this site (please bare with me, there are a few assumptions based off the figures I could actually find) They say they have 50k users, and in 2008 their revenue was $28.3 million USD (from wikipedia). Theres also a comment on a related Crunchgear article from the "CEO of the company" (linked at the end), which states he is shipping about $1.5 million (presumably) USD in value of goods each month which totals $18 mil for the year. So thats around $10.3 mil a year profit (roughly) making around $26 per user. Although, I'm wondering how many of their users are actual active users. so they're making about $26 per user (roughly) http://www.crunchgear.com/2008/09/24/swoopo-entertainment-shopping-or-scam/ http://www.crunchgear.com/2008/09/24/swoopo-entertainment-sh... EDIT - actually on quick reflection, I wonder if the value the CEO stated was retail or wholesale value of the goods (I expect retail) and if the value listed on Wikipedia is correct (which it might not be) then that number may be higher. These also don't take into account their advertising budget, but I wouldn't think they'd spend close to $10 mil a year in advertising. These guys are definitely making a tidy profit thats for sure.