Tim Bray does not emphasize or advocate an unwillingness to pay, just seeking reasonable price point vs. aspects that make him uncomfortable (the data harvestin

Tim Bray does not emphasize or advocate an unwillingness to pay, just seeking reasonable price point vs. aspects that make him uncomfortable (the data harvesting). Which will differ for everyone depending on their financial means. If you can afford it then paying a bit more for a 'healthier' alternative is great, to support and stimulate the market for those alternatives.