> Disney can predict with a high degree of certainty that its superhero movies will do well, as there is a large, built-in market for those movies, and they ten

> Disney can predict with a high degree of certainty that its superhero movies will do well, as there is a large, built-in market for those movies, and they tend to be conceived on the same creative blueprint or foundation. Even its 'duds' are still profitable. Google something like "Marvel superhero fatigue". It seems that either the movie quality is decreasing or the audience is becoming more and more bored by these movies.