> I'm not sure the FT makes sense for US readers on a budget. As you note, they're inherently an upmarket brand like the WSJ not a blue collar read like the NY

> I'm not sure the FT makes sense for US readers on a budget. As you note, they're inherently an upmarket brand like the WSJ not a blue collar read like the NY POST. Readers "on a budget" are probably not an interesting market for their sales-seeking advertisers or any influence-seeking investors or editors. What they probably see is the endless fracturing of American media among its deep political fault lines and opportunity to position as a WSJ competitor with a more transatlantic and global angle on topics of US interest.