> There are reports that the calls for the boycott of the brand are already starting to have some effect... some shoppers have already started to see Kellogg’s

> There are reports that the calls for the boycott of the brand are already starting to have some effect... some shoppers have already started to see Kellogg’s cereals for prices as low as 99 cents on supermarket shelves. I'm confident that's isolated to a few stores with a nice discount going on rather than an across the board change coming down from Kellogg. They aren't going to knock the price down to less than a third of what it cost last week because of a boycott, they'd set the price to whatever it was right before people started complaining. If they moved it from $3.27 to $.99 because of pressure, they wouldn't be able to raise the price back to what it was again for years. And this boycott isn't nearly big enough for them to be doing something like that. I think that's what you'd do if a mob was actively straining against the locked doors of your corporate headquarters, rather than another angry group complaining on the internet. Not that Kellogg aren't bastards, I'm just saying let's be real about the effectiveness of internet boycotts.