3 ms·
Although Michael Dell is ultimately responsible, I think the blame here lies squarely with Dell's Danish office. Dealing with cultural differences is a minefie
by tjmc 14y ago
Although Michael Dell is ultimately responsible, I think the blame here lies squarely with Dell's Danish office.
Dealing with cultural differences is a minefield for multinationals. To take an extreme example - imagine running a similar event in Kyrgyzstan, where the rural population has a charming tradition of kidnapping teenage girls and forcing them into marriage. Reckon a local MC there would be a pillar of progressive commentary?
One reason that Dell has regional offices is precisely to avoid offending the local population. If the Danish CEO said “To stay within code of conduct I don’t want to comment on what you just said. But you did a good job” then he should be harshly sanctioned and possibly fired. If he isn't called to account, well that is Michael Dell's responsibility.