I disagree. The purpose should be (1) no need for app developers to pay 30% to Apple, (2) bypassing whatever Apple claims to be mandatory (e.g., notarization, e

I disagree. The purpose should be (1) no need for app developers to pay 30% to Apple, (2) bypassing whatever Apple claims to be mandatory (e.g., notarization, etc) to run on their, sorry, your device. None of this is currently possible. They pretended to have tackled some of it, but in reality it's gonna create just some very niche marketplace and say "hey look, you see, we made it possible". This is one of the biggest vendor lockins existing (for an app developer). Big companies won't spend several billion $ just to make you download their free app (and let's not forget that reinstalling or updates count as a new download).