Its takes a lot of time and effort to become a good programmer. But you don't need to become one to have success. 1, Give yourself 2-3 month time and try learn

Its takes a lot of time and effort to become a good programmer. But you don't need to become one to have success. 1, Give yourself 2-3 month time and try learning basic php. mysql,unix and javascript/html/CSS. Also develop basic photoshop/fireworks skill. Lynda.com level skill is enough .This is not to code on your own but so that you can atleast understand other peoples code and maybe able to hack something quick. 2, Read everything you can about SEO, PPC, Open Graph and Viral marketing. This skills are more important for you than coding. 3, In the next 3 months develop atleast 3 web ideas. Go for simple ideas not tech intensive like a search engine or something. Hire a programmer or two from odesk to develop the most promising idea (not necessarily the most ambitious). Only hire highly rated coders for atleast $20/hr. Most web projects shouldnt cost more than $10k to develop (and maybe another $10k to market).