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> Brutal if this is primarily due to one bad review from a social media influencer Improbable. The bad review can't help, especially now as the back-and-forth
by SideburnsOfDoom 3y ago
> Brutal if this is primarily due to one bad review from a social media influencer
Improbable. The bad review can't help, especially now as the back-and-forth is getting even more publicity, but Fisker's issues were known beforehand.
They are a small startup, with limited means (they have to outsource manufacturing to a company called "Magna") in a now crowded space, with big hungry Chinese companies moving in, slow sales, limited name recognition, and a buggy product.
Does their product stand out, in a good way? or does it come across as half-baked and gimmicky?
It's in a space where people do expect support for years from an established company, so even mentioning "limited runway" will alarm potential buyers.
And rising interest rates, so it's now harder to get more financing. The smaller, less successful companies in the crowded space will either go under or get bought up.
See this from May 2023, it was Known: https://www.teslarati.com/fisker-massive-earnings-miss-q1-2023/ https://www.teslarati.com/fisker-massive-earnings-miss-q1-20...
I don't see the financial, sales and product quality issues as being all that separate, each one impacts the others.
This one bad review (which is not the first bad review) is merely a focus of attention on the deeper issues.