3 ms·

https://threadreaderapp.com/thread/1766231831345541571.html https://threadreaderapp.com/thread/1766231831345541571.html

l5870uoo9y 3y ago
> Separately, Fisker announced last week that it may not have money to survive the year. Brutal if this is primarily due to one bad review from a social media influencer. No wonder why companies fear them and Fisker wanted to postpone the review.
- BoiledCabbage 3y ago
  The car being that terrible, they had no business putting it on the market. You don't get to release a v1 of a product and tell people "no don't review the v1, wait until v2". People want to know what they are buying.
- SideburnsOfDoom 3y ago
  > Brutal if this is primarily due to one bad review from a social media influencer Improbable. The bad review can't help, especially now as the back-and-forth is getting even more publicity, but Fisker's issues were known beforehand. They are a small startup, with limited means (they have to outsource manufacturing to a company called "Magna") in a now crowded space, with big hungry Chinese companies moving in, slow sales, limited name recognition, and a buggy product. Does their product stand out, in a good way? or does it come across as half-baked and gimmicky? It's in a space where people do expect support for years from an established company, so even mentioning "limited runway" will alarm potential buyers. And rising interest rates, so it's now harder to get more financing. The smaller, less successful companies in the crowded space will either go under or get bought up. See this from May 2023, it was Known: https://www.teslarati.com/fisker-massive-earnings-miss-q1-2023/ https://www.teslarati.com/fisker-massive-earnings-miss-q1-20... I don't see the financial, sales and product quality issues as being all that separate, each one impacts the others. This one bad review (which is not the first bad review) is merely a focus of attention on the deeper issues.
- ponector 3y ago
  So if they lie to everyone how good car is - it is ok, it is called marketing. Bit if one influencer post a video with his thoughts about the car - it is brutal? Good car manufacturers give new cars for few days to basically everyone willing to review. With such product Fisker should go out of business.
- f6v 3y ago
  > social media influencer I think calling him that is sensationalism, like “influencer takes down a car company!” If I understand right, he has a large studio, people working for him. It’s more like a media company at this point. Not a guy in his bedroom reviewing phones.
- akmarinov 3y ago
  MKBHD didn’t lie or embellish anything. Fisker SOLD a bad car to people, MKBHD went and rented one as it was SOLD and reviewed it.
Arnavion 3y ago
Or the actual article that this twitter thread is promoting: https://www.morningbrew.com/daily/stories/2024/03/08/fisker-EV-bad-youtube-review https://www.morningbrew.com/daily/stories/2024/03/08/fisker-...
- SideburnsOfDoom 3y ago
  The actual source would be this: "This is the Worst Car I've Ever Reviewed" https://www.youtube.com/watch?v=6xWXRk3yaSw https://www.youtube.com/watch?v=6xWXRk3yaSw
  - Arnavion 3y ago
    Not for the subsequent drama about the Fisker employee's antics.

> Separately, Fisker announced last week that it may not have money to survive the year. Brutal if this is primarily due to one bad review from a social media influencer. No wonder why companies fear them and Fisker wanted to postpone the review.

BoiledCabbage 3y ago
The car being that terrible, they had no business putting it on the market. You don't get to release a v1 of a product and tell people "no don't review the v1, wait until v2". People want to know what they are buying.
SideburnsOfDoom 3y ago
> Brutal if this is primarily due to one bad review from a social media influencer Improbable. The bad review can't help, especially now as the back-and-forth is getting even more publicity, but Fisker's issues were known beforehand. They are a small startup, with limited means (they have to outsource manufacturing to a company called "Magna") in a now crowded space, with big hungry Chinese companies moving in, slow sales, limited name recognition, and a buggy product. Does their product stand out, in a good way? or does it come across as half-baked and gimmicky? It's in a space where people do expect support for years from an established company, so even mentioning "limited runway" will alarm potential buyers. And rising interest rates, so it's now harder to get more financing. The smaller, less successful companies in the crowded space will either go under or get bought up. See this from May 2023, it was Known: https://www.teslarati.com/fisker-massive-earnings-miss-q1-2023/ https://www.teslarati.com/fisker-massive-earnings-miss-q1-20... I don't see the financial, sales and product quality issues as being all that separate, each one impacts the others. This one bad review (which is not the first bad review) is merely a focus of attention on the deeper issues.
ponector 3y ago
So if they lie to everyone how good car is - it is ok, it is called marketing. Bit if one influencer post a video with his thoughts about the car - it is brutal? Good car manufacturers give new cars for few days to basically everyone willing to review. With such product Fisker should go out of business.
f6v 3y ago
> social media influencer I think calling him that is sensationalism, like “influencer takes down a car company!” If I understand right, he has a large studio, people working for him. It’s more like a media company at this point. Not a guy in his bedroom reviewing phones.
akmarinov 3y ago
MKBHD didn’t lie or embellish anything. Fisker SOLD a bad car to people, MKBHD went and rented one as it was SOLD and reviewed it.

Arnavion 3y ago

Or the actual article that this twitter thread is promoting: https://www.morningbrew.com/daily/stories/2024/03/08/fisker-EV-bad-youtube-review https://www.morningbrew.com/daily/stories/2024/03/08/fisker-...

SideburnsOfDoom 3y ago
The actual source would be this: "This is the Worst Car I've Ever Reviewed" https://www.youtube.com/watch?v=6xWXRk3yaSw https://www.youtube.com/watch?v=6xWXRk3yaSw
- Arnavion 3y ago
  Not for the subsequent drama about the Fisker employee's antics.