I honestly don’t know! Here are some of the things I’ve tried. First, I’ve tried writing parables. Some of these seem very portable, but they also often annoy

I honestly don’t know! Here are some of the things I’ve tried. First, I’ve tried writing parables. Some of these seem very portable, but they also often annoy the people in the bubble who already embrace the idea and want more practical insights or advice. Nevertheless, parables have a way of side-stepping the logical critic in people’s brains and appealing directly to their emotions. Sometimes that’s a big win. Second, I’ve tried to come up with sound bites. I’m not sure this is an effective example, but off the top of my head: “Discrimination doesn’t scale.” Sound bites are the refined sugar of ideas for good and for bad. Third, I’ve tried to write without demonizing the people I disagree with. I tried to portray “Ted” as well-meanininged but a little too caffeinated here: http://raganwald.posterous.com/bob-and-carol-and-ted-and-alice http://raganwald.posterous.com/bob-and-carol-and-ted-and-ali.... But I think I blew it here: http://raganwald.posterous.com/a-position-of-the-highest-moral-principle http://raganwald.posterous.com/a-position-of-the-highest-mor.... The truth is, I have no system or method for generating portable ideas, just some observations that many portable ideas have certain characteristics in common: They have emotional impact (tip 1), they are easy to remember (tip 2), and they avoid being divisive (point 3). YMMV.