> blackberry didn't seem to care about regular consumers until it was to late, instead relying on corporate customers and relying on integration with enterprise

> blackberry didn't seem to care about regular consumers until it was to late, instead relying on corporate customers and relying on integration with enterprise messaging software. Has trapped so many businesses. Enterprise customers can afford to pay enough to support good profit margins... ... but there are many more regular consumers, and regular consumer demands tend to produce better solutions than baroque enterprise demands (usually company- or VP-specific).